When it comes to Halloween candy, it's just as critical to stand out as it is to taste good. In fact, I may even argue that the latter is even more important because appearance has advanced influence in my decision-making. During this time of year, I expect companies to go all-out and dress to impress. By that, I mean I want to see something new. I want to see new packaging, limited edition boxes, flavors, and designs. It's all about exciting the consumer through all five of their senses. Yes, traditional candy is great, but why should I indulge in the basics when they're available year-round? No, acquiring my hard-earned cash is going to require some effort and when I recognize that you've gone that extra mile, I guarantee I'll lay my money on the table. This year, 3 Musketeers has scored on every level and deserves your bottom dollar!
