Wednesday, October 10, 2012

Dragon Fruit Pepsi

 Cool logo, right?  It's obviously not something you'd see in stores, so what does it represent?  Well, in case you haven't heard, Pepsi has a new flavor out and it's in stores now!  Is it Halloween related?  Nope.  Is it Fall themed?  I don't think so.  So why is it being covered on The Holidaze?  Because it's new and I plan on twisting it to be made into a Halloween drink.  In name alone, this becomes spooky.  Why is that?  Because this new Pepsi flavor is... DRAGON FRUIT!


This was something I didn't expect.  I didn't see a single advertisement for this limited edition and, if it were not for, I probably would have never noticed this at all.  Apparently, in partnership with "The X Factor," Pepsi went out and had fans test out new flavors.  In the end, much like the game show, only one would survive and make it to our shelves.  I guess those who taste tested the flavors chose Dragon Fruit because that's what we got!

Before I get to the taste, I have to talk about the box and point out how disappointed I am.  When I read that there was a Dragon Fruit Pepsi flavor, my imagination ran wild.  There were so many possibilities in terms of box and can design.  This was their shot to take things to the next level and go all out for a limited edition product.  And, if it's Halloween themed, there's no telling where it will end.  But, what did we get?  Blue and Red.  Ughhh.. Yeah, the blue is lighter and brighter.  They added some type of dragon scales which I do like.  But overall, this is exactly the same as every other Pepsi box.  If you weren't looking for Dragon Fruit Pepsi, how would you know the difference?  My prediction?  This is going to lead to another Polar Bear Coke Can fiasco.  I expect many people to cause an uproar over the lack of change.  Come on, Pepsi.. You coulda done better!

Cans are exactly the same and slapped with an X Factor logo.  What I don't know is if this is called "Pepsi X," "Pepsi," or "Dragon Fruit."  It doesn't do much to classify itself as Dragon Fruit Pepsi.  All it does is state, really small, "Dragon Fruit Flavored Cola."  Wow, how exciting is that?

To save a sinking ship, we had to Halloween this baby up a bit.  How do you do that?  My girlfriend bought an ice tray that transforms the cubes into pumpkin shapes.  That's enough for me!  Now we have a Dragon Fruit flavored cola with pumpkin ice.  Just like that, this has become a Halloween drink.  There's no denying it now, from here on out I'll always associate this Pepsi with this time of year.

I'll also associate it with Pepsi Clear and Pepsi Blue because, trust me, this cola will not be making a return after it's brief run.  Everything about this was poorly executed.  The graphics are horrible, the flavor is nothing but bitter and, even though I've never tried a Dragon Fruit, I'm fairly confident that it tastes nothing like this Pepsi.  I'm just disappointed in this.  I was really hoping for something different, something good!  I thought it was going to have a great flavor like Wild Cherry Pepsi.  But this was just a waste of time.

To turn things around here, I quickly made a design that would have been better.  For as much as I would have loved to make this all about Halloween, I thought realistically.  It's obvious Pepsi didn't want this associated with anything other than them and The X Factor, so I went that route.  At least add a few different colors and make this stand out.  Regardless of whether or not it looks like Halloween, becoming a seasonal item is enough to make this related and remind people of Fall.  Look at Cranberry Sierra Mist.  It doesn't look like Halloween, but it IS Halloween.. at least for me!

It's not true to scale, but it's much better than what's being offered.  This lets you know exactly what you're buying, brings attention to the product, and allows customers to make an educated decision on what they're about to buy.  When you see this, you expect something fruity and you don't have to look hard at all to understand what flavor this is.  Plus, I stayed true to The X Factor partnership and whatever that "X" logo is.  I still have no idea if that's supposed to be a letter or a bird.  I just threw it on there.

Overall, I'm very disappointed in Dragon Fruit Pepsi, but I'm happy with my own design and wanted to share it all, the good and the bad, with all of you here.  I'd recommend you buy this edition anyway because you might like it.  I didn't, but that's just one man's opinion.  You might think it's the greatest soda of all time.  Either way, it's worth trying.  Along with the various failed attempts of years past, this could go down in history!  You don't want to be the one who missed out on Dragon Fruit, so don't! 

Look at that, I just sold it better than Pepsi did!

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