DC Comics: Monster Cereal Boxes

We interrupt TMNT Week on The Holidaze for this very big, very special, Halloween news!  As a staple of the season, the General Mills' Monster Cereal characters of Frankenberry, Boo Berry, Count Chocula, Frute Brute and Yummy Mummy are thread into the fabric of The Holidaze.  I love the cereals for what they represent, but I love the characters even more.  As I've grown older, I've come to appreciate them as amazing artwork brought to us by the great people over at General Mills.  Thankfully, I'm not the only one who views them as pop-culture icons more than simple cereal mascots.  Over the years, their popularity has increased more and more, resulting in various toys, shirts, and collectibles to go along with the iconic cereals we've all grown up on.  General Mills, being the marketers they are, capitalized on this boom in 2013 by bringing back Frute Brute and Yummy Mummy from their tombs and re-releasing the legendary retro box art for all of us to collect and enjoy.  It was definitely the highlight of last year's Halloween season and, this year, General Mills is back at it again!

I first became aware of these new boxes on Instagram as the social media app is proving to be more powerful than given credit for.  Somebody was lucky enough to already receive a brand new box of Frankenberry and posted the image for fans to salivate over.  Today, General Mills confirmed that the comic illustrated boxes are in fact a reality and will be debuting this September!  But not only are they designed to look like comic heroes (or villains) but they're designed by actual DC Comics illustrators!  Now that's pretty awesome!  Once working for the Brooklyn Nets, I was there when Marvel joined forces with the team to create Nets' mascot, The Brooklyknight.  However, that was an utter disaster and complete failure.  This?  Oh no.. There's no way this will suffer the same fate.  DC Comics and their artists have done an incredible job and fans are already clamoring for these boxes on their kitchen tables!

DC illustrator, Dave Johnson, designed the new Frankenberry box and I don't think I could love it any more than I do.  I was getting tired of the most recent modern design being released over and over again.  At first, the CGI-styled design was cool, but it got stale really quick.  Besides Frute Brute and Yummy Mummy making their modern debut last year, I was over the style and, apparently, General Mills was too.  This updated box, which is more than phenomenal, gives Frankenberry a new lease on life.  He's back and better than ever in 2014.  No, no design will ever top the originals.  The retro art will always be my favorite, but this is just too cool to pass up and I love the fact that General Mills went, once again, that extra mile to make fans happy and, of course, bring in that extra profit.

Designed by Terry and Rachel Dodson, Count Chocula has been given a more realistic, human appearance.  At first, I didn't know what to think about his new image.  Part of him looks like a Halloween elf, another part looks like he came from a Harry Potter novel, and the rest of him looks like Maleficent on crack.  But, given it further thought, I do appreciate the new direction.  If Count Chocula truly existed in our world, I'd assume he'd be human.  Unlike all previous incarnations, this box features him as a man, as a vampire, who happens to love chocolate more than anything else in this world.  I think parts of him could have been altered to better fit that image, but they also couldn't stray too far away from the original design.  He still needed to look like Count Chocula and I think the DC artists found the perfect medium.  In a matter of hours, Count Chocula has really grown on me,

 

Boo Berry has maintained his classic appearance more than the other two characters and I'm happy to see that.  I don't think there's much you can do to change his image without completely changing the character himself.  He's always had those big eyes with the saggy lids, his top hat and bow tie, along with that sly smirk.  You can't remove or alter any of that because by doing so with one of those characteristics, you're losing the nostalgia.  His body is different by being just a tad bit less ghostly on top, but the bottom portion remains true to what he is.  This isn't my favorite of the three, but it's far superior to what we've been getting over the last few years.

Regardless of which box you prefer or which is your favorite, none of us can deny just how awesome these new designs are.  Personally, I'm looking for Franky first, but the other two will be coming home with me as soon as I see them.  All three will be joining the collection of Monster Cereal boxes.

 In even better news, General Mills will, once again, be re-releasing retro boxes exclusively to Target.  Now, General Mills could have re-released 2103's art, but they're too smart for that.  At my Target, those boxes sold out completely before the Halloween season came to an end.  That means many of us bought the 2013 retro boxes and have no need for another set.  Personally, I have 3 of each character and don't regret a thing.  But knowing that, General Mills will be releasing a set of new retro boxes celebrating 1979 and 1980.  In addition, each box will come with a cut-out mask of your favorite Monster Cereal characters.  Take a minute and think about how cool that is!!  These boxes have not been on store shelves since the early 80s and, in 2014, they'll be back for us to collect!  From a marketing perspective, think about how smart this is.  Use me, for example.. I'll be buying 3 DC Comics boxes, 3 retro boxes, and 3 more retro boxes to cut out those masks!  In one trip, General Mills just sold me 9 boxes of cereal.  Absolutely genius!

Here comes the bad news... Yummy Mummy and Frute Brute will not be included in this year's festivities!  Major bummer!!  I would have loved to see what DC artists could do with the Yummy Mummy and Frute Brute characters and the retro boxes would have been must-haves.  My wallet is thanking General Mills for keeping me from buying 15 boxes of cereal, but I'm not.  I truly believed they'd return this season, but I guess the 2013 campaign wasn't as successful as we thought.  It's a shame because real fans wind up missing out on incredible Halloween goodies, but General Mills needs to do smart business and, in the end, they're surely doing their part to make up for the lack of two legendary characters.

Thankfully, I have enough retro boxes stocked up to keep me happy.  They're expired and it sucks that we may never get that flavor again, but having the collectible boxes in my possession makes 2013 a success.  If you never picked up a box of Yummy Mummy or Frute Brute, I suggest you do so soon.  Once scalpers catch wind of their value, you'll end up paying 10x what those boxes were worth.

2013 Monster Cereal Retro Boxes

Finally, Halloween 2013's number one attraction has been found.  Since the official announcement by General Mills, I've been looking everywhere for the new Monster Cereal boxes.  As you've read, Yummy Mummy was found fairly early.  Frute Brute evaded me for a bit longer, but nothing aggravated me more than Target and their lack of Halloween supply.  Seriously, it's sad how angry I got when I walked into Target and saw those giant pencils still hanging from their ceiling.  They mockingly pointed me in the right direction, only to disappoint me with aisles of folders, notebooks, and way too many images of Justin Bieber.

But, on Friday the 13th, we ventured out to a Target in Linden, NJ because they seemed to have their stuff much more together than Jersey City.  Oh and did they ever.  Halloween galore!!  But nothing more important than the main event!

My girlfriend ran toward the boxes.  I walked rapidly in an attempt to look cool and act like it's no big deal.  It's just cereal, right?  Yeah, okay.. in my mind, I was squealing like the little girls who bought those Justin Bieber folders.  I guess these Monster Cereal characters are to me what he is to 13-year-old teenagers.  Not sure what that says about me, but I'll own it.  I was excited and couldn't hide it.  We even took pictures in front of the boxes.  Even I won't post those embarrassments, but I will say that I was caught posing with Frute Brute and Count Chocula by a man who couldn't have turned the corner any faster.  No shame.

The head honcho.  The leader of the pack.  The most legendary and well-known Monster Cereal character of 'em all - Count Chocula!  I love this box, and all the boxes, for the fact that they're so simple.  No shadows, no shading, just classic 2-D illustration and color.  I'm also very happy that they didn't slap on any "Limited Edition 2013 Box" tag on the front.  Other than the cereal bowl  and some text, this is as close to the original as we're going to get.  I just feel bad for anybody who ever spent more than $50 on an actual retro box.  Ouch, that's gotta hurt when I picked this up for $2.50.  My only complaint is that the Count was a bit bent in the lower right corner.  Unfortunately, they were all like that.

Frankenberry has always been my favorite character.  I love everything about him, but his retro version is the best incarnation of the monster.  I've seen plenty of classic images, but the color in photos pales in comparison to the color in person.  As soon as we saw them on the shelf, this guy stood out to me most.  He's a hot pink color with strawberry nails!  How can you not appreciate this guy?  In terms of flavor, he's held my top spot for years, but Frute Brute and Yummy Mummy have been giving him a run for his money.  I'll admit, it's hard to be objective when they're so fresh and new with all this hype around them, but their flavor is just as good, if not better, than my favorite monster cereal.

Boo Berry gets a bum wrap.  He was even put on the bottom shelf for nobody to see or care about.  Honestly, that's how I feel about Boo Berry at times.  He's my least favorite character and his flavor is usually the last one I go to.  But I really don't know why because, when I do pour myself some Boo, it's delicious and I ask myself why I don't have more.  Maybe it's part of the mysteriousness that comes along with being a ghost.  He's hard to find, isn't given a second thought, but strikes hard and fast when it's time to be noticed.  We'll go with that so we don't hurt his feelings, but at least he has an awesome box.  I love how the blue color pops off the box and it's 100x better than the modern General Mills version.

He's baaaaccckkk!  I have to thank General Mills for this box because, not only is it classic, but it's a quadrillion times better than the modern box.  If not for this retro return, I would have complained throughout my entire Frute Brute review because, really, he looks nothing like this on the 2013 box.  This is the way he's supposed to look!  Here, he actually looks like a wolf who's more into eating cereal than slicking his hair back for all the chicks at Arnold's (Happy Days, anyone?)

Yes! Fruity Yummy Mummy back in a retro box!!  This is awesome for so many reasons.  As I've mentioned in the past, I've always wanted to own the original monster cereal boxes, but they're way too expensive on Ebay.  The big three are reasonable for their age, but Yummy Mummy is the one I've wanted most and there was no way to justify spending over $100 on a cardboard box.  I would have had to get lucky or hope for a re-release.  Who woulda thought I'd get my wish and General Mills would re-release this unbelievable box?  Now, I finally have it and for only $2.50!  That's a steal, in my opinion, and it's only one reason why I'm happy to see this box back on shelves.  The other is the design itself.  I love everything about Yummy Mummy and this exact image is one that I modified for The Holidaze Halloween banner in 2012.  It's very cool to see him rise from the dead to make thousands of children and adults happy.  Some happier over cereal than they should be. *Raises hand*

This was the biggest story of Halloween and I'm extremely glad to see it executed by General Mills.  They truly did an amazing job on these boxes and marketed everything perfectly.  As a fan of the season and these cereal characters, I couldn't be happier with the results.

Of course, the thrill is in the hunt and that's over, so now I need to find something else to do with my free time.  I highly doubt that this will be the last time you see the Monster Cereals, because I have a few ideas in mind as we progress toward Halloween, but scouring store after store is done.  I'm just relieved that I actually found them.  There was so much hype attached to these cereals that I expected Ebayers to wipe Target out and sell them two-years from now.  That still may be the case, so make sure you get your boxes when you see them!!  We don't know if Yummy Mummy and Frute Brute will be back next year and, personally, I highly doubt the retro boxes will be released again, so let's enjoy this while it lasts!