Sunday, September 15, 2013

2013 Monster Cereal Retro Boxes

Finally, Halloween 2013's number one attraction has been found.  Since the official announcement by General Mills, I've been looking everywhere for the new Monster Cereal boxes.  As you've read, Yummy Mummy was found fairly early.  Frute Brute evaded me for a bit longer, but nothing aggravated me more than Target and their lack of Halloween supply.  Seriously, it's sad how angry I got when I walked into Target and saw those giant pencils still hanging from their ceiling.  They mockingly pointed me in the right direction, only to disappoint me with aisles of folders, notebooks, and way too many images of Justin Bieber.

But, on Friday the 13th, we ventured out to a Target in Linden, NJ because they seemed to have their stuff much more together than Jersey City.  Oh and did they ever.  Halloween galore!!  But nothing more important than the main event!

My girlfriend ran toward the boxes.  I walked rapidly in an attempt to look cool and act like it's no big deal.  It's just cereal, right?  Yeah, okay.. in my mind, I was squealing like the little girls who bought those Justin Bieber folders.  I guess these Monster Cereal characters are to me what he is to 13-year-old teenagers.  Not sure what that says about me, but I'll own it.  I was excited and couldn't hide it.  We even took pictures in front of the boxes.  Even I won't post those embarrassments, but I will say that I was caught posing with Frute Brute and Count Chocula by a man who couldn't have turned the corner any faster.  No shame.

The head honcho.  The leader of the pack.  The most legendary and well-known Monster Cereal character of 'em all - Count Chocula!  I love this box, and all the boxes, for the fact that they're so simple.  No shadows, no shading, just classic 2-D illustration and color.  I'm also very happy that they didn't slap on any "Limited Edition 2013 Box" tag on the front.  Other than the cereal bowl  and some text, this is as close to the original as we're going to get.  I just feel bad for anybody who ever spent more than $50 on an actual retro box.  Ouch, that's gotta hurt when I picked this up for $2.50.  My only complaint is that the Count was a bit bent in the lower right corner.  Unfortunately, they were all like that.

Frankenberry has always been my favorite character.  I love everything about him, but his retro version is the best incarnation of the monster.  I've seen plenty of classic images, but the color in photos pales in comparison to the color in person.  As soon as we saw them on the shelf, this guy stood out to me most.  He's a hot pink color with strawberry nails!  How can you not appreciate this guy?  In terms of flavor, he's held my top spot for years, but Frute Brute and Yummy Mummy have been giving him a run for his money.  I'll admit, it's hard to be objective when they're so fresh and new with all this hype around them, but their flavor is just as good, if not better, than my favorite monster cereal.

Boo Berry gets a bum wrap.  He was even put on the bottom shelf for nobody to see or care about.  Honestly, that's how I feel about Boo Berry at times.  He's my least favorite character and his flavor is usually the last one I go to.  But I really don't know why because, when I do pour myself some Boo, it's delicious and I ask myself why I don't have more.  Maybe it's part of the mysteriousness that comes along with being a ghost.  He's hard to find, isn't given a second thought, but strikes hard and fast when it's time to be noticed.  We'll go with that so we don't hurt his feelings, but at least he has an awesome box.  I love how the blue color pops off the box and it's 100x better than the modern General Mills version.

He's baaaaccckkk!  I have to thank General Mills for this box because, not only is it classic, but it's a quadrillion times better than the modern box.  If not for this retro return, I would have complained throughout my entire Frute Brute review because, really, he looks nothing like this on the 2013 box.  This is the way he's supposed to look!  Here, he actually looks like a wolf who's more into eating cereal than slicking his hair back for all the chicks at Arnold's (Happy Days, anyone?)

Yes! Fruity Yummy Mummy back in a retro box!!  This is awesome for so many reasons.  As I've mentioned in the past, I've always wanted to own the original monster cereal boxes, but they're way too expensive on Ebay.  The big three are reasonable for their age, but Yummy Mummy is the one I've wanted most and there was no way to justify spending over $100 on a cardboard box.  I would have had to get lucky or hope for a re-release.  Who woulda thought I'd get my wish and General Mills would re-release this unbelievable box?  Now, I finally have it and for only $2.50!  That's a steal, in my opinion, and it's only one reason why I'm happy to see this box back on shelves.  The other is the design itself.  I love everything about Yummy Mummy and this exact image is one that I modified for The Holidaze Halloween banner in 2012.  It's very cool to see him rise from the dead to make thousands of children and adults happy.  Some happier over cereal than they should be. *Raises hand*

This was the biggest story of Halloween and I'm extremely glad to see it executed by General Mills.  They truly did an amazing job on these boxes and marketed everything perfectly.  As a fan of the season and these cereal characters, I couldn't be happier with the results.

Of course, the thrill is in the hunt and that's over, so now I need to find something else to do with my free time.  I highly doubt that this will be the last time you see the Monster Cereals, because I have a few ideas in mind as we progress toward Halloween, but scouring store after store is done.  I'm just relieved that I actually found them.  There was so much hype attached to these cereals that I expected Ebayers to wipe Target out and sell them two-years from now.  That still may be the case, so make sure you get your boxes when you see them!!  We don't know if Yummy Mummy and Frute Brute will be back next year and, personally, I highly doubt the retro boxes will be released again, so let's enjoy this while it lasts!


  1. What a great write-up about these cereals. I have been out on the hunt myself. How much did you pay for each of them. I am curious to see the difference between Canada and the US.

  2. Thanks, Josie! Each box was $2.50 so it was $12.50 for the 5 of them which is cheaper at Target than places like Walgreens who were charging $4.99 for a Modern box.

  3. The more I see about these cereals, the more I need them in my life. I think the only one I could stomach would be Count Chocula (I know... but fruit + milk kind of grosses me out!) We just got a Target, so lets hope we get these beauties in Canada! Great write-up!

  4. Thank you! Hopefully you're able to find them and, if you get the chance, give Frute Brute and Yummy Mummy a chance. Even if you don't like them, they're worth having for nostalgia's sake alone! Then you can enjoy Count Chocula!

  5. $4.99!!! Good grief. Are the Walgreens versions lined with gold?

  6. Right? Especially for the modern boxes. For the retro boxes, I'd pay that in a heartbeat.

  7. I finally found these at my Target as well (wrote a little article about it too), and was so happy to finally get my hands on them. you may be right about the ebayers. I took a picture of the display in the store too, and it looked more than half wiped out. I may have to go back for seconds before there are none left.

  8. Happy to hear you found them. I have to check out your site!! I totally agree with you about going back for seconds. I might do the same today just in case people decide to stock up and re-sell.

  9. Thanks for stopping by my site. Target is definitely in my near future. Cheers!


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